- High school NIL
- Permitted with conditions
- High school authority
- Florida High School Athletic Association (FHSAA)
- High school rule
- FHSAA Bylaw 9.9 (Amateurism)
- High school effective
- 2024-25 school year. Approved by the FHSAA board June 4, 2024 and ratified by the State Board of Education July 24, 2024.
- College NIL
- Permitted
- College law
- Fla. Stat. § 1006.74 (Intercollegiate Athlete Compensation and Rights), amended by HB 7-B
- College effective
- Original law effective July 1, 2021, among the first in the country. Broadly amended February 16, 2023.
- Paperwork
- File the FHSAA compliance affidavit (Form GA1), signed by the athlete AND a parent or guardian, with the school within 5 business days of signing
- Penalty
- Escalating: a warning for a first violation, one year of ineligibility for a second, and ineligibility for the remainder of high school for a third.
Where high school NIL stands in Florida.
Florida high school athletes can be paid for their name, image, and likeness. The FHSAA board approved it unanimously in June 2024 and the State Board of Education ratified it that July, making Florida the 36th state to allow high school NIL. Endorsements, promotional work, paid social media, and product advertising are all expressly allowed under Bylaw 9.9.
The rules are detailed, and the FHSAA enforces them. Every deal has to be negotiated independently of the school, put in writing, and reported to the school within five business days using a compliance affidavit signed by both the athlete and a parent or guardian. Miss that filing and the deal itself becomes the violation.
Effective: 2024-25 school year. Approved by the FHSAA board June 4, 2024 and ratified by the State Board of Education July 24, 2024.
What a high school athlete can and can't do.
Allowed
- ✓Commercial endorsements and promotional activities
- ✓Paid social media content and product advertising
- ✓Appearances, autograph sessions, camps, and lessons as an individual
- ✓Retaining representation specifically to advise on NIL matters (Bylaw 9.9.2(d))
Not allowed
- ×Using school, district, FHSAA, or NFHS uniforms, logos, mascots, or marks without prior written consent
- ×Referencing school, district, FHSAA, or NFHS accolades or championships in paid activity
- ×NIL collectives of any kind (prohibited by name)
- ×Any deal used to pressure, urge, or entice an athlete to attend or transfer to a school
- ×Prohibited categories: adult entertainment, alcohol, tobacco, vaping and nicotine, cannabis, controlled substances, prescription pharmaceuticals, gambling and sports betting, weapons and ammunition, political or social activism
- ×Securing an NIL agreement in the season of a mid-sport transfer, with limited exceptions
- ×Hiring an agent to manage your athletic career generally, beyond NIL advising
The high school checklist.
- →Negotiate every deal independently of the school, district, and FHSAA
- →Put the agreement in writing; verbal deals do not count
- →File the FHSAA compliance affidavit (Form GA1), signed by the athlete AND a parent or guardian, with the school within 5 business days of signing
- →Keep agreements within the athlete's high school eligibility period; they cannot extend beyond it
Agents and advisors
Florida draws a clear line. An athlete may retain representation to advise on NIL matters, and that is exactly the role MSG plays for high school athletes. Hiring an agent to manage the athletic career itself, meaning recruiting or team placement, puts amateur status at risk. Any agent working with a Florida high school athlete should also be registered under Florida's athlete agent law.
Penalties
Escalating: a warning for a first violation, one year of ineligibility for a second, and ineligibility for the remainder of high school for a third.
College NIL in Florida.
Florida's college NIL law was one of the first and, until 2023, one of the strictest. HB 7-B rewrote it: schools, coaches, and boosters may now be involved in arranging deals, the requirement that compensation come only from parties unaffiliated with the school is gone, the market-value cap is gone, and the statutory disclosure requirement was removed. Deals can also run past the end of an athlete's playing career.
What stayed is athlete protection. Every Florida college must run two financial literacy, life skills, and entrepreneurship workshops of at least five hours each before an athlete graduates, and athlete agents remain licensed and regulated under Chapter 468.
Effective: Original law effective July 1, 2021, among the first in the country. Broadly amended February 16, 2023.
Florida law: key points
- ✓Schools, coaches, and boosters may facilitate deals since February 2023
- ✓No statutory cap tying compensation to market value
- ✓No statutory disclosure requirement; school policy and NIL Go still apply
- ✓Deals may extend beyond the athlete's time in the program
- ✓Two mandatory five-hour financial literacy and entrepreneurship workshops before graduation
- ✓Agents must be licensed under the Florida Athlete Agents Act (Ch. 468, Part IX)
National framework (House settlement)
Since July 1, 2025, college NIL runs on two tracks. Third-party deals with brands and businesses remain open, and the House v. NCAA settlement now lets Division I schools that opted in pay athletes directly, capped at roughly $20.5 million per school in the first year and rising annually. State law sits on top of that framework and can add rules, but cannot take the federal settlement terms away.
- →Third-party NIL deals of $600 or more must be reported through the NIL Go clearinghouse, generally within five business days, and are reviewed for fair market value
- →Direct payments from a school count against that school's revenue-sharing cap; third-party deals do not
- →The College Sports Commission handles enforcement tied to settlement rules; the NCAA still governs eligibility
- →Every school also has its own NIL policy on disclosure, prohibited categories, and use of school marks, and it applies alongside state law
- →Federal NIL legislation has been proposed repeatedly and remains unresolved
Major Sports Group
What this means for a Florida athlete.
Florida is one of the better places in the country to be a high school athlete with a brand. The rules allow real deals, the paperwork is manageable, and Miami, Tampa, Orlando, and Jacksonville are large enough markets that local businesses actually spend.
The two places families get hurt are the affidavit and the school marks. A deal that never got filed, or a paid post shot in a school jersey, can cost an athlete a season. That is why every Florida deal MSG touches gets the GA1 filed with the school before any content goes live, and every shoot is scoped to keep school identifiers out of frame.
Florida NIL FAQ.
Can high school athletes in Florida do NIL deals?
Yes. Since the 2024-25 school year, FHSAA Bylaw 9.9 allows Florida high school athletes to be compensated for endorsements, promotional activity, social media content, and product advertising, provided the deal is negotiated independently of the school, put in writing, and reported to the school within five business days with a parent-signed compliance affidavit.
Do I have to tell my school about an NIL deal in Florida?
Yes. The FHSAA requires a compliance affidavit (Form GA1) signed by the athlete and a parent or guardian to be filed with the school within five business days of signing any NIL agreement. Failing to file is itself a violation.
Can a Florida high school athlete wear a school jersey in a paid post?
No. Bylaw 9.9 prohibits using school, district, FHSAA, or NFHS uniforms, logos, mascots, or marks in NIL activity without prior written consent, and prohibits referencing school or association accolades in paid content.
Are NIL collectives allowed for Florida high school athletes?
No. FHSAA Bylaw 9.9 prohibits NIL collectives by name at the high school level. Deals must come from businesses or brands directly, not from collectives or booster-funded entities.
Can a Florida high school athlete have an agent?
An athlete may retain representation specifically to advise on NIL matters. Hiring an agent to manage the athletic career generally risks amateur status. Major Sports Group works with Florida high school athletes on NIL within that carve-out.
What is Florida's college NIL law?
Florida Statute 1006.74, effective July 1, 2021 and broadly amended by HB 7-B on February 16, 2023. The amendment removed most restrictions: schools and boosters may now facilitate deals, there is no market-value cap, and the statutory disclosure requirement was dropped. Schools must still provide two five-hour financial literacy and entrepreneurship workshops before graduation.
Do Florida college athletes have to disclose NIL deals?
Florida law no longer requires it, but every school's NIL policy does, and third-party deals of $600 or more must be reported through the NIL Go clearinghouse under the House settlement framework. Follow the school's process.
- Florida HB 7-B loosens NIL law (Duane Morris, February 2023)
- Changes to Florida NIL rules (Littler, April 2023)
- FHSAA Bylaw 9.9, Amateurism (State Board of Education filing)
- FHSAA board approves NIL rules (Florida Politics, June 2024)
- High School NIL Arrives in Florida (Greenspoon Marder)
- NIL Rules in 2026: updated guide (Sportsepreneur, June 2026)
Rules change, sometimes mid-season. This page reflects the sources above as of August 2026 and is general information, not legal advice. Confirm the current position of the Florida High School Athletic Association, your college\u2019s NIL policy, and your school before signing anything.