- High school NIL
- Permitted with conditions (limited activities)
- High school authority
- Nevada Interscholastic Activities Association (NIAA)
- High school rule
- NIAA regulations (Nevada Administrative Code Chapter 385B), NIL language approved April 2023
- High school effective
- April 2023.
- College NIL
- Permitted
- College law
- Nevada Assembly Bill 254 (2021)
- College effective
- Effective January 1, 2022.
- Paperwork
- Confirm your school district's disclosure expectations
- Penalty
- Violations of NIAA amateur and eligibility regulations cost eligibility, with appeals through the process in NRS Chapter 385B.
Where high school NIL stands in Nevada.
Nevada allowed limited high school NIL in April 2023, when the NIAA approved language permitting certain NIL activities for student-athletes. The NIAA's rules are unusual in that they are adopted as state administrative regulations under NAC Chapter 385B, so changes move through the state's regulatory process.
The permitted activities follow the common separation model: NIL must stay apart from the school, its teams, and the NIAA, with no school uniforms, marks, or facilities, no involvement by school staff, and no compensation tied to performance or enrollment. Because the NIAA describes the allowance as limited, families should confirm the current regulation text before signing.
Effective: April 2023.
What a high school athlete can and can't do.
Allowed
- ✓Endorsements, sponsorships, and paid content in the athlete's individual capacity, within the limits the NIAA has approved
- ✓Appearances, autographs, camps, and merchandise in the athlete's own name
Not allowed
- ×School uniforms, marks, or facilities in NIL content
- ×Involvement by coaches or school staff
- ×Compensation tied to athletic performance or offered as an enrollment inducement
- ×Any NIL activity outside the limited categories the NIAA has approved
The high school checklist.
- →Confirm the current NIAA regulation text; the allowance is described as limited and is set in administrative code
- →Keep every deal and every piece of content separate from the school and the NIAA
- →Confirm your school district's disclosure expectations
Agents and advisors
The NIAA rules do not bar NIL representation. Nevada regulates athlete agents by statute. MSG works with Nevada high school athletes on NIL and brand within the NIAA regulations.
Penalties
Violations of NIAA amateur and eligibility regulations cost eligibility, with appeals through the process in NRS Chapter 385B.
College NIL in Nevada.
Nevada's college NIL law, AB 254, took effect January 1, 2022. It allows athletes at UNLV, Nevada, and other schools to earn NIL compensation and bars institutions from penalizing them for it, within the NCAA framework.
Since July 2025, Nevada schools that opted into the House settlement may pay athletes directly within the revenue-sharing cap, and third-party deals of $600 or more are reported through NIL Go.
Effective: Effective January 1, 2022.
Nevada law: key points
- ✓NIL compensation permitted since January 1, 2022 under AB 254
- ✓Direct school payments permitted under the House settlement for opted-in schools
- ✓NIL Go reporting applies to third-party deals of $600 or more
- ✓Agents must comply with Nevada's athlete agent law
National framework (House settlement)
Since July 1, 2025, college NIL runs on two tracks. Third-party deals with brands and businesses remain open, and the House v. NCAA settlement now lets Division I schools that opted in pay athletes directly, capped at roughly $20.5 million per school in the first year and rising annually. State law sits on top of that framework and can add rules, but cannot take the federal settlement terms away.
- →Third-party NIL deals of $600 or more must be reported through the NIL Go clearinghouse, generally within five business days, and are reviewed for fair market value
- →Direct payments from a school count against that school's revenue-sharing cap; third-party deals do not
- →The College Sports Commission handles enforcement tied to settlement rules; the NCAA still governs eligibility
- →Every school also has its own NIL policy on disclosure, prohibited categories, and use of school marks, and it applies alongside state law
- →Federal NIL legislation has been proposed repeatedly and remains unresolved
Major Sports Group
What this means for a Nevada athlete.
Las Vegas has become a major sports market, and Nevada high school football and basketball draw national attention. The NIAA opened the door in 2023, but described it as limited, which is why every Nevada deal starts with the regulation text.
MSG keeps Nevada deals within the approved categories and fully separate from the school, and confirms with the NIAA when a deal is unusual.
Nevada NIL FAQ.
Can high school athletes in Nevada do NIL deals?
Yes, within limits. The NIAA approved language in April 2023 permitting limited NIL activities, kept separate from the school, its teams, and the NIAA, with no school uniforms, marks, or staff involvement.
Why does Nevada describe high school NIL as limited?
The NIAA approved specific permitted activities rather than a broad allowance, and its rules are adopted as state administrative regulations. Families should confirm the current regulation text before signing.
Can a Nevada high school athlete wear a school uniform in a sponsored post?
No. NIL activity must stay separate from the school, which excludes uniforms, marks, and facilities.
Can a Nevada high school athlete have an agent?
The NIAA rules do not restrict NIL representation. Nevada regulates athlete agents by statute.
Where are Nevada's high school NIL rules published?
In the NIAA regulations, codified in Nevada Administrative Code Chapter 385B, and in NIAA guidance to member schools.
What is Nevada's college NIL law?
Assembly Bill 254, effective January 1, 2022, which allows college athletes to earn NIL compensation and bars institutions from penalizing them for it.
Can UNLV and Nevada pay athletes directly?
Yes, for schools that opted into the House settlement, since July 1, 2025, within the revenue-sharing cap.
- High school NIL rules by state (On3)
- Nevada Administrative Code Chapter 385B, NIAA regulations
- Nevada Interscholastic Activities Association
- Nationwide NIL tracker (Foley & Lardner, August 2024)
- NIL Rules in 2026: updated guide (Sportsepreneur, June 2026)
Rules change, sometimes mid-season. This page reflects the sources above as of August 2026 and is general information, not legal advice. Confirm the current position of the Nevada Interscholastic Activities Association, your college\u2019s NIL policy, and your school before signing anything.