- High school NIL
- Permitted with conditions
- High school authority
- New Hampshire Interscholastic Athletic Association (NHIAA)
- High school rule
- NHIAA Bylaws, Article II, Section 6 (Amateur Status), as amended
- High school effective
- 2022, by amendment to Article II, Section 6.
- College NIL
- Permitted, with no state NIL statute
- College law
- No New Hampshire NIL statute. NCAA rules, the House settlement, and school policy govern
- College effective
- NCAA rules, the House settlement, and school policy govern.
- Paperwork
- Confirm your school's disclosure expectations
- Penalty
- Violations of the amateur status rules cost eligibility under association rules.
Where high school NIL stands in New Hampshire.
New Hampshire allowed high school NIL in 2022, when the NHIAA amended its amateur status bylaw in line with other New England states. Athletes may be compensated for their name, image, and likeness as long as the activity is not connected to the school or the association.
The standard conditions apply: no school or association names, logos, or uniforms, no compensation tied to performance, no enrollment inducements, and no involvement by the school or its boosters.
Effective: 2022, by amendment to Article II, Section 6.
What a high school athlete can and can't do.
Allowed
- ✓Endorsements, sponsorships, and paid content as an individual
- ✓Appearances, autographs, camps, and merchandise in the athlete's own name
Not allowed
- ×School or association names, logos, or uniforms in NIL content
- ×Compensation tied to athletic performance or offered as an enrollment inducement
- ×Involvement by the school, its staff, or its boosters
The high school checklist.
- →Read the association's NIL provision and your school's policy
- →Keep the school and its marks out of every deal and every piece of content
- →Confirm your school's disclosure expectations
Agents and advisors
The association's rule does not bar NIL representation. New Hampshire regulates athlete agents by statute. MSG works with New Hampshire high school athletes on NIL and brand within the rule.
Penalties
Violations of the amateur status rules cost eligibility under association rules.
College NIL in New Hampshire.
New Hampshire has no college NIL law. Athletes at the University of New Hampshire, Dartmouth, and other schools operate under NCAA rules, the House settlement, and school policy.
Since July 2025, New Hampshire schools that opted into the House settlement may pay athletes directly within the revenue-sharing cap, and third-party deals of $600 or more are reported through NIL Go.
Effective: NCAA rules, the House settlement, and school policy govern.
New Hampshire law: key points
- ✓No state NIL statute; NCAA rules, the House settlement, and school policy control
- ✓Direct school payments permitted under the House settlement for opted-in schools
- ✓NIL Go reporting applies to third-party deals of $600 or more
National framework (House settlement)
Since July 1, 2025, college NIL runs on two tracks. Third-party deals with brands and businesses remain open, and the House v. NCAA settlement now lets Division I schools that opted in pay athletes directly, capped at roughly $20.5 million per school in the first year and rising annually. State law sits on top of that framework and can add rules, but cannot take the federal settlement terms away.
- →Third-party NIL deals of $600 or more must be reported through the NIL Go clearinghouse, generally within five business days, and are reviewed for fair market value
- →Direct payments from a school count against that school's revenue-sharing cap; third-party deals do not
- →The College Sports Commission handles enforcement tied to settlement rules; the NCAA still governs eligibility
- →Every school also has its own NIL policy on disclosure, prohibited categories, and use of school marks, and it applies alongside state law
- →Federal NIL legislation has been proposed repeatedly and remains unresolved
Major Sports Group
What this means for a New Hampshire athlete.
New Hampshire athletes sit inside the Boston media reach, and the NHIAA rule has been stable since 2022.
MSG keeps New Hampshire deals unaffiliated with the school and structured around deliverables.
New Hampshire NIL FAQ.
Can high school athletes in New Hampshire do NIL deals?
Yes, in 2022, when the NHIAA amended its amateur status bylaw in line with other New England states, provided the activity is not connected to the school or the association and uses no school names, logos, or uniforms.
Can a New Hampshire high school athlete wear a school uniform in a sponsored post?
No. School and association names, logos, and uniforms may not be used in NIL content.
Can a New Hampshire high school athlete have an agent?
The association's rule does not restrict NIL representation. New Hampshire regulates athlete agents by statute.
What is New Hampshire's college NIL law?
There isn't one. New Hampshire athletes operate under NCAA rules, the House settlement, and school policy.
Can the University of New Hampshire pay athletes directly?
Yes, for schools that opted into the House settlement, since July 1, 2025, within the revenue-sharing cap.
- NIL rules for high school athletes in each state, NHIAA Article II Section 6 (USA Today HSS)
- NIL laws by state, New Hampshire (Athlete Agent Labs)
- High school NIL rules by state, New Hampshire (On3)
- NIL Rules in 2026: updated guide (Sportsepreneur, June 2026)
Rules change, sometimes mid-season. This page reflects the sources above as of August 2026 and is general information, not legal advice. Confirm the current position of the New Hampshire Interscholastic Athletic Association, your college\u2019s NIL policy, and your school before signing anything.